Sourcing, hiring, and retaining the correct talent is an important concern for agencies.
Tech startups have attracted specialists and young pros who are trying to find opportunities.
And agencies are struggling to retain top talent who is able to easily move into the freelance world.
We asked 13 entrepreneurs what skills believe that are underrepresented in promoting agencies they’ve worked with. Consider if these skills are lacking within your company.
A digital age moves at lightning speed, and agencies must are able to adapt and keep up with the pace. At the same time, at agencies there are often multiple layers of reviews, which slow things down and holds up the opportunity to be active instantly. It’s critical for agencies to evolve the pace factor to make sure they move as fast as consumers do.
– Doreen Bloch, Poshly Inc.
2) Cyber Security
Every website around is going to be hacked at some time and 99 percent of all the agencies have zero idea the best way to protect your website besides changing your password. This is an underrepresented market that really has to be fixed.
– John Rampton, JohnRampton.com
3) Human Behavior Knowledge
Agencies need to understand the science of how people behave online to increase clicks, engagement, and views. Digital marketing agencies should prioritize learning how eye-tracking studies, color psychology, and micro-expressions change the effectiveness of online campaigns. Too many agencies don’t know the art as well as the science of digital marketing.
– Vanessa Van Edwards, Science of folks
4) Real-Time Optimization
Many agencies staff around strategy, creative, and marketing companies. They build beautiful ideas and implement them in creative methods they communicate eloquently. But when it boils down to executing about the digital plans, they don’t always build from the required time as well as flexibility for making the required optimizations.
– Ryan Wilson, FiveFifty
5) Industry Expertise
Most agencies have got a wide customer base and dabble in several industries. You might have them aid you with your digital marketing skills, but sometimes it doesn’t actually feel worth it in case they have to return for you to ask about technical-or industry-related things anyway. Make time to discover the industry you are trying to help you a business in!
– Stanley Meytin, True Film Production
6) Conversion Optimization
I have noticed that most agencies focus a great deal on design but completely ignore conversion optimization. As we progress, we will see more agencies purchasing those who are experts in conversion optimization because every business want more conversions.
– Justin Beegel, Infographic World, Inc.
7) Data Analysis
I guess this will depend on the sort of agency you’re talking about (an analytics agency might not exactly belong to this category), but most agencies overvalue intuition, judgment, and opinion — which leaves data underrepresented from the decision-making process. Many agencies discuss, or aspire to get, “data-driven” or “data-informed,” but not many are at that stage yet.
– Kevin Eichelberger, Blue Acorn
Digital marketing keeps changing and evolving. What worked quite a while back doesn’t necessarily work today, and what worked today might not work nicely in a few months. The very best skill any digital marketing professional should have is the ability to adjust to change. In case you are a creature of habit, produce a habit to modify.
– Joe Apfelbaum, Ajax Union
9) Customer Retention
There exists a considerable amount of give attention to getting customers through acquisition and conversion, but almost no emphasis at agencies on customer retention. Ultimately, a low churn rates are the only way that the company can achieve long term growth. Understanding “warning sign metrics,” the metrics that induce a buyer to churn, would be a valuable differentiation for almost any agency.
– Sathvik Tantry, FormSwift
10) Creative Content Marketing
Countless agencies learn how to produce “content,” but only a few of them realize how to create truly engaging content unless you’re spending major money for the greatest of the greatest. The reason being it is actually a fairly new field and the experience and training hasn’t become mainstream. However, social audiences are tuning out fast to the overabundance of posts, and it’s instrumental today to get noticed.
– Andy Karuza, SpotSurvey
11) Customer-Centric Marketing
Customer-centric marketing requires considerable time because you must track and compile data relating to your most valuable customers, which can turn off agencies. However, customer-centric marketing is an effective way to achieve key clientele and future long-term customers — the loyal clients which will maintain your business running.
– Jason Kulpa, Underground Elephant
12) Psychographic Research
Today it’s not enough to just throw a properly-crafted message at an audience. You must know the whole collective of items that interest them and why. By understanding psychographics and dexkpky26 researching the target audience, agencies can better craft messaging and campaigns.
– Lisa Nicole Bell, Inspired Life Media Group
13) Writing and Human Relations
You will discover a tendency to imagine that everything could be automated, but that’s only partly true. It’s still the case that relationships are factor to your company’s success. Show that you will discover a human behind your articles, your tweet, and your PR pitch, and you’ll differentiate yourself in the rest.