Often when you are performing email promotions, you can actually neglect the many e-mail marketing tools that happen to be crucial that you the method. Many people think that sending marketing emails is focused on getting an autoresponder and that’s it. The reality is that you need more email marketing tools than merely an autoresponder to succeed like a professional marketer.
Let’s consider the 4 email marketing tools every professional email marketer must have with their locker:
Tool 1 – Autoresponder Service
We’ll start out with obviously the autoresponder service first. If you want to ensure that you are going to do the best job possible, you should sign up for a paid professional service like Aweber or Get Response.
Free autoresponders just don’t cut it. Their deliverability rates are horrible, ads are frequently included in your emails and so they only permit you to send into a limited quantity of subscribers. Professional services, however, boast greater deliverability rates as they have existing relationships with email providers which allow nearly all of their emails being delivered.
Tool 2 – Tracking Service
The next tool an email marketer should get is Tracking Multiple Email Recipients that allows you to track clicks and sales. Although autoresponders provide their own personal tracking services, these often spew out long ugly links if you use text emails. Having such long links may lessen your click-through rates having a non-tech savvy audience, who rec1pients nothing like simply clicking on long links. A solution is by using tracking services like Hypertracker, AdTrackz, BudURL and Bit dot ly. Hypertracker and AdTrackz enable you to track sales for your own products at the same time, while BudURL and Bit dot ly only let you track clicks.
Besides the mandatory autoresponder and tracking service, a delivery monitoring service is one more tool you can look at for monitoring your email campaigns. These services enable you to monitor the deliverability rates of your respective mailings.
The way this can be done is that they could have a seed list of emails enrolled at virtually all of the agencies, like Gmail, Hotmail and Yahoo. You download this seed list and import it to your autoresponder. Following that, you may track the deliverability rate to the seed list, that gives you a good idea of methods well your emails are getting delivered.
Should you email your subscribers often, maintaining some sort of ‘broadcast calendar’ is a great idea. You may build a simple calendar using Notepad or in case you are classical, make use of an offline calendar or perhaps a notebook. Achieving this can help you keep the email campaigns organized therefore you don’t lose an eye on when and what you ought to be mailing out.